Rights

Rights Havtorn Cider – Summer 2026 Mads Holm

2 of 8

Mads Holm · Summer spot, Online cut-down, Stills

In Lead actor
Expires in 4 months

Right Details

Responsible
Sofie Lund
Type
Talent
Platforms
TV Online video Social media Print
Territories
Denmark Norway
Runs
1 Feb 2026 to 31 Jan 2027
Exclusive
No
Fee
25.000 DKK
Option
+12 months for 15.000 DKK Decide by 31 Oct 2026
Restrictions
No ads for other cider or beer brands in Denmark or Norway while the use runs
Note
Mads prefers a call before anything is renewed. His agent is Karin at Unique Talent. Only your team sees this.

Contract

Talent agreement – Mads Holm
Signed 20 Jan 2026 · clause 1
“The recordings may be used on TV, online video, social media and print in Denmark and Norway for 12 months from first showing…”

Works

Summer spot · 30 sec
Online cut-down · 15 sec
Stills · 4 images

Reminders & Key Dates

Reminders and decisions go to Sofie Lund.

15 days Decide whether to extend

Extend Mads Holm for 15.000 DKK by 31 October – or the TV spot, online cut-down and stills stop on 31 January 2027.

Key dates

  • Passed Starts 1 Feb 2026
  • 15 days Decide by 31 Oct 2026
  • 107 days Ends 31 Jan 2027

Reminders

  • 35 days Book a recast if Mads Holm doesn’t extend 20 Nov 2026

History

  • Use started 1 Feb 2026
  • Contract signed 20 Jan 2026